Tech Solutions Company Reactivates Cold Leads with +10% Conversion Rate
Aizee is a provider of AI solutions helping businesses manage sales, support, and client interactions 24/7; on a mission to prepare companies for future with a suite of tools and workshops on AI deployment.
Overview
AI solutions provider Aizee needed an efficient way to reengage a database of over 7,000 cold leads. Traditional outreach methods like mass emails and manual cold calls seemed slower and less effective.
The company launched a targeted, automated outreach campaign powered by Synthlow AI Voice agents, turning dormant contacts into active, qualified prospects in days.
Problem
Aizee had a database of cold leads previously interested in AI workshops, but they may be aged and with low engagement. Cold calling or mass emailing posed risks as a waste of time and resources.
The team needed a low-risk, high-impact approach by testing a small batch to efficiently re-engage and qualify leads still showing interest.
Solution
Rather than relying on traditional call methods, Aizee used Synthflow voice AI agents to implement a smart, automated outreach strategy while maintaining a personalized touch.
A day before calling, a marketing email was sent to the selected cohort. The team then called 60 leads to test Voice 2.0 and refine messaging. The results exceeded expectations, boosting engagement and renewing confidence in lead reactivation.
Synthflow completely changed the way we approach lead engagement: instead of cold calls with uncertain outcomes, we had a structured, AI-powered approach that delivered 30% responses and increased reactivation by 10%. Thanks to Synthflow, we turned old leads into high-quality prospects faster than we expected.
The Results
Aizee reactivated a dormant database of 7,000 leads and maximized conversion rate to sell their online education program with Synthflow voice AI agents:
- 60 Concurrent Calls
Automated outreach launched instantly, reengaging dormant leads at scale, without adding pressure on your sales team or disrupting workflows - +30% Response Rate
1 in 3 leads actively responded, significantly outperforming traditional cold calling with real conversations, not just callbacks. - +10% Increased Reactivation
AI Agent quickly qualified leads for time availability and up-skilling budget, resulting in a list of warm and hot prospects ready for an immediate follow-up by a sales rep. - 7-minute Phone Call
The AI agent sustained rich, multi-turn discussions with prospects, proving its ability to handle nuanced conversations and low-latency responses in real time.
Conclusion
Aizee’s success with Synthflow’s approach proves that AI-powered outreach can re-engage cold leads, maximize efficiency, and deliver tangible results. Following this success, Aizee is now scaling its outreach across new verticals and audiences.
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