Success sTory
KEY USE CASES
A top U.S.-based CRM and sales automation platform serving thousands of businesses across industries. With over $100M in annual revenue, this company provides advanced tools for managing customer relationships, marketing automation, and sales pipelines—all within a unified platform. In 2025, they expanded their product suite with embedded voice AI to help clients better capture leads and handle support.
In 2025, a leading U.S.-based CRM and sales automation platform generating over $100M in annual revenue partnered with Synthflow to bring AI voice capabilities into their product suite. Their goal: empower users to handle large volumes of sales and support interactions—without increasing headcount or building new infrastructure internally.
The CRM provider’s customers were looking for better ways to manage call volumes and accelerate responsiveness across teams. But building real-time voice automation in-house posed serious roadblocks: months of engineering work, increased technical debt, and delayed time-to-market. The team needed a fully integrated voice solution they could white-label and launch with minimal effort.
Synthflow delivered a turnkey, white-labeled voice AI layer—fully integrated and live in just 60 days. The deployment included:
With no additional internal development required, the CRM provider was able to offer a fully branded voice automation feature to its customers—instantly expanding product value and opening a new revenue channel.
With Synthflow’s AI agents, the CRM platform rapidly transformed its offering—bringing voice automation to thousands of users and launching a new product line in record time:
By integrating Synthflow, the CRM platform transformed its product experience—enabling customers to book appointments, qualify leads, and provide real-time support through AI voice agents. The result was faster go-to-market, expanded functionality, and a new monetization path, all without increasing complexity or engineering burden.
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