CRM Platform Launches White-Labeled Voice AI & Scales to 500K+ calls

Overview

In 2025, a leading U.S.-based CRM and sales automation platform generating over $100M in annual revenue partnered with Synthflow to bring AI voice capabilities into their product suite. Their goal: empower users to handle large volumes of sales and support interactions—without increasing headcount or building new infrastructure internally.

The Challenge

The CRM provider’s customers were looking for better ways to manage call volumes and accelerate responsiveness across teams. But building real-time voice automation in-house posed serious roadblocks: months of engineering work, increased technical debt, and delayed time-to-market. The team needed a fully integrated voice solution they could white-label and launch with minimal effort.

The Solution

Synthflow delivered a turnkey, white-labeled voice AI layer—fully integrated and live in just 60 days. The deployment included:

• CRM and SIP trunking integrations
• Human-like voice agents with latency under 800ms
• Enterprise-grade security and compliance (SOC, HIPAA, GDPR, PCI-DSS)
• No-code agent deployment for rapid rollout
• Full API support for advanced customization
  

With no additional internal development required, the CRM provider was able to offer a fully branded voice automation feature to its customers—instantly expanding product value and opening a new revenue channel.

The Results

With Synthflow’s AI agents, the CRM platform rapidly transformed its offering—bringing voice automation to thousands of users and launching a new product line in record time:

• 500K+ Monthly AI-Powered Calls
  Synthflow voice agents now handle over half a million calls per month—fully branded and automated.
  
  
• 60-Day Full Deployment
  From contract to launch, the CRM provider integrated Synthflow’s platform in just two months—no engineering lift required.
  
  
• White-Labeled Voice Automation
  Customers access seamless, branded voice agents directly within the CRM interface.
  

Conclusion

By integrating Synthflow, the CRM platform transformed its product experience—enabling customers to book appointments, qualify leads, and provide real-time support through AI voice agents. The result was faster go-to-market, expanded functionality, and a new monetization path, all without increasing complexity or engineering burden.