Synthflow Hits the Streets: CCW 2025 Campaign
Voice is still the most direct way for customers to get in touch—and the easiest way for businesses to drop the ball.
Despite advances across the customer stack, inbound phone calls remain one of the most fragile parts of the experience. They rely on timing, availability, and fast judgment—things most teams can’t guarantee at scale. So calls get missed. Voicemails pile up. Follow-ups fall through. And high-intent moments—like sales inquiries, support escalations, or appointment requests—turn into lost revenue.
At Synthflow, we think that gap deserves more attention. So at Customer Contact Week 2025, we took it offline—with a city-spanning out-of-home campaign built to name the problem directly.
The Cost of Missed Calls Is Higher Than You Think
When we talk to CX, RevOps, and customer operations leaders, one thing comes up consistently: most parts of the customer journey are automated, except the phone. Chat is scripted. Email is routed by intent. CRMs sync in real time across teams. But inbound phone calls still rely on someone being available at the moment. If no one picks up, the default is often voicemail, a delayed call-back, or no follow-up at all.
And it happens all the time. A prospect dials in to book a demo, but no one picks up. A customer with an urgent issue is placed on hold or sent to voicemail. After business hours, calls aren’t queued—they’re gone. By the time someone follows up, the moment has passed.
These are not isolated incidents. They happen daily. And while they often get written off as minor delays or staffing issues, they have real consequences: fewer conversions, more churn, slower resolutions, and wasted marketing spend.
Missed calls are missed revenue. And the teams we talk to aren’t behind because they’re not trying—they’re behind because voice is still the only channel that depends on someone being available in real time. Everything else is automated. Voice isn’t. And that gap isn’t just inefficient anymore—it’s a risk.
What Our CCW Campaign Was Really About
We didn’t run an OOH campaign to “build the brand.” We did it to reframe a problem that’s still treated as inevitable.
Las Vegas Airport
Airport travel is a perfect stand-in for business unavailability—devices off, hands full, out of office. That’s when missed calls happen. And in customer-facing teams, those missed moments often go unnoticed until the impact shows up in a dashboard: lower conversion, longer resolution time, missed revenue.
We placed our messaging in arrival zones to surface that disconnect: when your team is in transit (literally or operationally), are calls still being answered?
Synthflow was built for that gap. Voice AI agents that operate with the consistency of infrastructure—answering every call in <500ms, routing intelligently, and triggering next steps automatically.
This part of the campaign served as a quiet reminder: Availability shouldn’t depend on presence.
Caesars Palace
Trade shows are a concentrated version of real-world ops: high volume, limited attention, and no room for delays. It's a setting where even small gaps become visible—exactly like they do in phone-based workflows.
We placed our messaging at the heart of the CCW venue to surface a pattern that happens quietly in most organizations: a call gets missed, the moment passes, and no one sees the impact until the number shows up in a forecast.
Synthflow is designed to prevent that silent loss. AI voice agents that act on every call—qualifying, routing, scheduling—without requiring someone to be free, online, or available.
This part of the campaign was a direct reminder: Missed calls don’t just affect workflow. They affect revenue.
Bay Area Billboard Truck
In the Bay Area, we brought the message to where sales, marketing, and ops teams work—not at an industry event, but in the middle of their week. The truck featured a rotating set of bold, unmissable messages:
The messaging was simple and direct:
- “Stop ghosting customers.” Because missed calls don’t just disappear—they erode trust and response rates.
- “Stop burning leads.” Because routing new opportunities to voicemail creates drop-off you won’t always see in your pipeline data.
- “Answer every call.” Because your other systems already run with discipline—voice should too.
The visual design was intentionally minimal: bold text, Synthflow branding, and a rotating loop of real-world frustrations. There was no feature list. No product explainer. Just a hard truth:
Most organizations have the tools to generate demand—but not to reliably respond to it in real time.
This wasn’t about brand awareness. It was about surfacing an operational blind spot—voice coverage at scale—and introducing Synthflow as a reliable system-level fix.
What Synthflow Delivers for Voice Automation
Synthflow is an enterprise-ready AI voice platform built for teams that need to handle phone calls at scale—without adding headcount or complexity. It answers every call in real time, holds multi-turn conversations, and takes action automatically.
Built for operational reliability, Synthflow is:
- Fast: Sub-500ms response time for natural, interruption-free voice
- Flexible: No-code flow builder or full API control—your choice
- Integrated: Works with your CRM, calendar, and SIP/Twilio infrastructure
- Secure: SOC 2, HIPAA, and GDPR compliant from day one
- Global: Supports 20+ languages and high-concurrency use cases
- Deployable: Go live in under three weeks, with no custom engineering required
Whether you’re replacing voicemail, managing after-hours coverage, or scaling outbound programs, Synthflow gives you voice automation that behaves like infrastructure—not another tool to babysit.
Why This Matters Now
Voice remains the highest-intent channel in the customer journey. It’s where prospects convert, where issues escalate, and where trust is won or lost in real time. But while most digital systems have been modernized, voice often lags behind—still reliant on manual routing, agent availability, or voicemail.
That gap has real operational consequences. Synthflow helps close it.
With Synthflow, teams can:
- Eliminate missed calls and abandoned leads
- Respond instantly, without adding headcount
- Automate call handling at scale, across time zones and languages
- Integrate voice fully into their sales, support, and service workflows
In short: voice becomes as programmable, observable, and dependable as the rest of your stack.
Take the Next Step Toward Fully Automated Voice Operations
Our out-of-home campaign wasn’t about attention—it was about urgency. Missed calls, delayed follow-ups, and dropped handoffs aren’t edge cases. They’re everyday operational failures most teams normalize.
If your phone workflows still rely on agent availability instead of infrastructure, you’re not just losing time—you’re leaving revenue on the table.
Let’s fix that.
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