Reducing the Cost of Demo Bookings -70% with VoiceAI Agents

Smartcat, a leading language AI platform, partnered with Synthflow to enhance its lead qualification process using Voice AI Agents. The collaboration led to a significant increase in answered calls, lead reactivation, and closed sales, while reducing booking costs by 70%, enabling Smartcat’s sales team to focus on high-value conversations and boost overall efficiency.

Smartcat, a leading language AI platform for enterprises, wanted to increasethe number of product demos booked while improving cost efficiency per scheduled meeting. Traditional methods of using human callers had plateaued in performance,especially during the early stages of the lead qualification process.

Smartcat partnered with Synthflow to implement Voice AI Agents and conducted an A/B study to compare their performance vs. human callers. The study revealed thatSynthflow’s Voice AI Agents excelled in the early stages of lead qualification by:

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✓ Initiating calls at a higher frequency.

✓ Maintaining consistent follow-ups, leading to a higher rate of answered calls.

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By automating repetitive and time-consuming tasks, Smartcat’s sales team could now focus oncomplex and high-value sales conversations. Ultimately, this resulted in an effective hybrid sales strategy combining Synthflow’s Voice AI solution with human expertise.